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Market Outreach Representative in Minneapolis, MN at BetterJobs

Date Posted: 3/13/2018

Job Snapshot

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Job Description

The Market Outreach Representative is responsible for developing and maintaining relationships with practice referral sources and continuing the development, maintenance and growth of the practice, coordinating and implementing practice outreach programs, and serving as a patient advocate while representing the best interests of the practice. The qualified candidate must have exceptional and professional communication and follow through, customer service, and organizational skills with the ability to multitask and work independently in a fast paced environment.


  • Conduct market research to stay informed of all local activity, with a focus on growth opportunities; competition, demographics, new providers, etc.
  • Identify potential referral sources; conduct face-to-face meetings with providers and staff members to develop relationships; increase referral base. Design and execute new programs. Maintain a lead tracking system.
  • Track referrals and prepare referral pattern analysis for management.
  • Serve as a liaison between practice and referral sources to resolve problems; replenish marketing supplies.
  • Communicate problems, complaints or concerns regarding referral sources to management and appropriate departments to keep them apprised.
  • Conduct regularly scheduled visits with referring providers and key staff in order to maintain strong relationships.
  • Attend various industry meetings and conventions. Support public relations functions at conventions and industry meetings.
  • Maintain necessary inventory of promotional and educational materials for referral sources.
  • Ensure referring doctors have the tools and resources available to access MEC s most current information, forms, and understanding of MEC s Practice Manager site.
  • Assist with continuing education programs and events.
  • Support fundraising efforts and overall planning for MN Eye Foundation events including Strides 4 Sight.
  • Assist with projects as required.
  • Other duties as assigned.


  • College degree, including business related courses and/or 2 years of experience in a related field and/or training in marketing, sales, public relations or communication.
  • 1-2 years of ophthalmic/optometric experience preferred.
  • Self-starter with the ability to work independently.
  • Strong organizational skills with attention to detail.
  • Ability to travel regionally.
  • Ability to use applicable software programs and social media tools.
  • Excellent verbal and written communication skills. Ability to write reports and professional business correspondence.
  • Ability to effectively present information and respond to questions from referral sources, patients, and other customers.
  • Ability to problem solve and create innovative solutions.
  • Presents highly professional image.

Application Deadline

March 30, 2018

EEO/AA: Women, Minorities, and the Disabled are encouraged to apply.

Minnesota Eye Consultants is a dynamic organization of respected clinical eye care providers and supporting staff with extraordinary educational and professional credentials. We are passionate about patient care and dedicated to improving quality of life through life-changing vision procedures and treatments.

As a team of clinical trial researchers, our surgeons have been actively involved in the development of vision correction procedures since their inception. Our practice serves as a teaching facility, training ophthalmologists and clinical professionals throughout the world on vision correction management.