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Marketing Strategy Analyst in Farmington, UT at BetterJobs

Date Posted: 10/15/2018

Job Snapshot

Job Description

Company Description

Pluralsight proudly creates the creators of tomorrow: the people who develop the technology that lifts the human condition. We do this through the tech industry's leading learning platform for serious Developer, IT and Creative professionals. Our team of 700+ innovators serves millions of users across the globe.



Job Description

The Marketing Strategy Analyst will partner closely with the Head of Marketing SBO (Strategy and Business Operations), the CMO, and other members of the marketing and SBO teams to deliver results and help the company achieve its mission. While leading an initiative, you will gather and synthesize relevant data to the company’s marketing initiatives. You will provide data-driven insights and recommendations that will drive growth and change. You will synthesize data to assess company and business unit performance, collaborate on cross functional projects, and drive operational improvements and recommend future strategies.

You accomplish this by:

  • Developing strategy for consistent metrics, reporting, testing, analysis, and forecasting to support marketing decision making and improve understanding of marketing performance
  • Identifying actionable insights and provide recommendations for marketing optimization and marketing budget allocation
  • Building and managing detailed dashboards that report on traffic, leads, conversion, velocity, and ROI on a department, channel, and sub-channel level
  • Communicating insights, storylines and recommendations clearly through a variety of mediums (verbal, slide, email, etc)
  • Collaborating with the Head of Marketing SBO and to deliver on strategic initiatives and special projects, both within marketing and within the broader SBO organization

Role requirements: 

What specific experience and/or knowledge is required for this role?

  • Previous experience in marketing, analytics, strategy, consulting, investment banking, or private equity
  • Smart, results oriented problem solver
  • Hypothesis driven and willing to solve analytical business problems with data
  • Comfort with PowerPoint, Tableau, Excel and in building a robust storyline and recommendation
  • Skilled teammate who can work cross-functionally and without direct authority to deliver sustained results
  • Ability to problem solve independently and prioritize work based on anticipated business value
  • Effective communication skills with technical team members as well as functions across the business. Able to distill complex ideas into straightforward language.
  • Potential to scale in the role and in the company
  • Undergraduate degree in marketing, business, or economics preferred

Working At Pluralsight

We're committed to a values-driven culture here at Pluralsight and our mission inspires everything we do:

Creating Progress Through Technology That Lifts The Human Condition.

This is our North Star — it's the why and how behind all of our decisions. Since our start in 2004, we’ve chosen to grow in a way that will make our Mission a reality. We’ve raised over $190 million in funding and acquired five awesome startups (PeepCode, TrainSignal, Tekpub, Digital Tutors, & Code School) that have grown our platform in immense ways. We're growing quickly and we're looking for people who are passionate about making a serious impact on technology -- and the world. We invite you to help us create the future while doing the best work of your life.

Need more inspiration? Take a look at what others are saying on Glassdoor and on social media at #WeArePluralsight. Check out our awards as well, or find who you know on LinkedIn that works at Pluralsight and learn what drives their desire to make the world a better place. And it’s okay to be curious about ourbenefits- they’re one great example of our purpose-driven people programs that enable our teams to do amazing work.

Job Requirements

Qualifications

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Additional Information

All your information will be kept confidential according to EEO guidelines.